WHAT WE DO
WE DELIVER SEAMLESS, RELEVANT AND ENGAGING ADVERTISING AT ALL TOUCHPOINTS ON THE CONSUMER JOURNEY
We are experts at leveraging all available digital media tools to identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. We identify the relevant media channels for your target audience, and create detailed segmentation to ensure an accurate personalised experience.
We have broad experience of leveraging business intelligence to drive consumer insights, which we impart through client workshops and training to enable you to make the right stratetic decisions around media planning and buying. We then work with you to develop effective, engaging and relevant campaign messaging and creative tailored to each touchpoint on the consumer journey, always tied to your brand and marketing strategy.
PERSONALISED EXPERIENCE
All advertisers seem to speak the same language, but in practice very few take on the challenge of developing detailed audience segmentation to achieve personalisation. OxalisPulse analyses a mix of data, market trends and behavioural profiles to produce an accurate personalised experience. This intelligence is pivotal to driving high-performance ROI.
PREDICTIVE BEHAVIOR ANALYSIS
Leveraging all available digital media tools helps identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. Through predictive behaviour analysis, we maximise our clients return on investments.
COMPETITIVE ANALYSIS
Before rushing into any digital investment, we analyse and benchmark the market’s demand and offer in terms of content and media.
PERFORMANCE MARKETING
With OxalisPulse, you get your very own customised analytics and real-time reporting dashboard. Our dashboard connects to API’s from Google, Facebook, Twitter, and even your CRM. The campaign performance data visualisation can be completely designed to your preference.
TEAM TRAINING
We build tailored training for digital teams according to their level and their objectives. OxalisPulse has developed a multi-channel (SEO, Paid Search, Display, Social Media…), 5-step digital acceleration roadmap which helps our partners achiev both their business and digital marketing objectives.
INDIVIDUAL TRAINING
OxalisPulse uses reputable and accredited online marketing training methodologies from DMI, CIM and Google Garage to bring team members and individuals up to speed with digital marketing best practice across many areas.
WORKSHOPS
Our love of digital marketing can be best expressed in a collaborative setting. OxalisPulse workshops are a prefect platform to get teams inspired, interested and motivated. The modern methodologies we use for our workshops are based on our field experience. Our collaboration translates into clear action items which our clients can take back to the office and start implementing.
TACTICAL OR STRATEGIC
We provide bespoke workshops to our clients, covering a range of topics, from SEO, display, paid search, content optimisation, Facebook Ads to more strategic activities such as Mind Mapping, Persona Development, Audience Journey Mapping, Multi Touch-Point Attribution. If you’re looking to level up your knowledge, our series of digital marketing workshops can help.
SEARCH MARKETING, SOCIAL MEDIA & DISPLAY
People spend time on multiple devices and multiple channels daily. They search for information on Google, they see video ads or banner / image ads displayed on platforms such as YouTube, Facebook and other websites. With a combined digital ad strategy, OxalisPulse can help advertisers to serve the right content, to the right person, at the right time.
TECHNOLOGY ENABLED
We make use of advanced advertising technology and partnerships in order to forecast digital marketing performance with surgical precision. Through attribution, OxalisPulse paces budget spend across channels and prevents wastage.
DIGITAL FORMAT PRECISION
Not every creative is suitable for every digital media. What works for Facebook might not work for YouTube. Far better to develop creative tailored to a specific platform than repurposing a single creative for all devices and channels. OxalisPulse provides or develops specific requirements for each platform.
AUDIENCE BASED
Many buying platforms allow for audience base targeting but only a few brands know how to take advantage of it. OxalisPulse uses a persona approach which ties to CRMs to plan media buying that converts to a specific goal.
DIGITAL ADVERTISING CREATIVE
Whether video, motion graphics, animated or static creative, our creative team develop innumerable pieces of engaging advertising creative each year, perfectly blending the creative art with the science of effective social, display and programmatic targeting, and always tied to the client’s brand and marketing strategies.
WEBSITE AND LANDING PAGES
Simple, effective and beautiful websites designed to a best-practice and optimised user experience. Mobile first? No doubt. Google friendly? Absolutely.
ECOMMERCE ADAPTIVE
We stick to what works and make sure that you keep full control of your user experience. This starts with SEO friendliness and ends with limitless open source updates possibilities. We have deep expertise in WordPress, but naturally we are fluent in other platforms as well.
SEO & EXPERIENCE FRIENDLY
OxalisPulse masters the art of seamlessly integrating SEO without compromising the look and feel of a website. We have experience driving traffic to websites while making sure that visitor convert and drive perfromance.
1. DIGITAL STRATEGIC PLANNING
Understand what your audience is looking for and who you are competing with before rushing out the creative.
Our digital marketing approach comes with many years of experience. We have created our methodology with the goal of driving efficiency and decreasing paid media reliance. We believe in looking at digital marketing holistically and getting the basics right. This starts with understanding the target audience's journey.
Specifically, we analyze the market’s demand and the offer our partners and their competitors provide to their audience. We then collaborate on the development of a strategy and a roadmap that tackles all owned media and paid media touch-points.
We don’t trust to chance when it comes to content. Our methodology ensures that market research assumptions are validated thoroughly with data and insights analysis.
2. CREATIVE DEVELOPMENT
Video, motion graphics, animated or static creative
Our team develop engaging advertising creative, perfectly blending the visual art with the science of effective social, display and programmatic targeting. We work from a proven creative process:
RESEARCH
Determine scope and demographic, benchmark competitors, create media plan, identify success criteria, create brief.
CREATE
Develop concept, treatments, key messaging, visuals, campaign strategy.
EXECUTE
Produce campaign deliverables, master files, iterations, edits and launch campaign.
EVALUATE
Measure campaign performance against projections, refine creative.
Not all creative is suitable for all digital media. What works for Facebook might not work for YouTube. Far better to develop creative tailored to a specific platform than repurposing creative for all devices and channels.
3. DIGITAL CONTENT PRODUCTION
Understand where, how and when you audience is consuming content
There is no point rushing to develop the creative without knowing if this addresses the audience needs. Our brief captures all important strategic elements in detail.
We leverage data in order to create experiences that are relevant and personalised to the target audience. While placing the creative in the right context and at the right time contributes to performance, placing the right creative in that context is equally important.
In order to respond to this rather critical step in digital marketing, OxalisPulse develops digital marketing objectives that are SMART (Specific, Measurable, Achievable, Relevant and Time Related).
4. DIGITAL CONTENT PLACEMENT
Enhance your audience’s experience with a unique voice.
We recommend developing a thorough POEM (Paid, Owned, Earned Media) consumer journey approach, that specifies which channel is best suited for a specific path or touch point. We have developed an advanced methodology that ensures that all parties involved with digital marketing initiatives have a voice.
Digital marketing creative such as Google paid results, images, video and rich media banners can be placed on any digital touchpoint. Content can also be amplified with paid media channels such as paid search, display, social media and affiliates. Our experts know how to steer the best creative to your channels.
We aim to minimise cost by capturing key objective details in a content production brief that includes precise KPIs for each channel. OxalisPulse works on identifying a point of diminishing return across all media channels, paid or owned, through testing.
5. DIGITAL MARKETING PERFORMANCE
Understand what is driving your current performance, and evaluate the insight in order to optimize and iterate.
When we start an engagement with a client, we agree on specific performance evaluations, objectives and timeline. We take a close look at your analytics, and set up the measurement events and goals within your platform.
Digital marketing performance encompasses both the correct optimisation setup and the adaptive capability of our digital marketing experts. We rely on a thorough knowledge of analytics tools and digital marketing dashboards to optimise digital marketing projects daily.
We look at audience segmentations, channels and market benchmarks prior to starting any digital marketing project.
We are experts at leveraging all available digital media tools to identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. We identify the relevant media channels for your target audience, and create detailed segmentation to ensure an accurate personalised experience.